Apple halts M2 chip production amid low MacBook sales as Samsung prepares new OLED Air display, Worth it or not?

According to reports, Apple halts M2 Chip production of its MacBook M2 processor for two months due to a greater-than-expected decrease in computer demand. The production rate of the M2 chip has now dropped to 50%, and a new MacBook Air with an OLED Samsung screen is not expected to be released anytime soon.


Apple halts M2 chip production amid low MacBook sales as Samsung prepares new OLED Air display
Apple halts M2 chip production amid low MacBook sales as Samsung prepares new OLED Air display
reports suggest that LG is currently occupied with pilot production of OLED displays for Apple’s upcoming iPad Pro models, leaving Samsung to take on the development of an OLED screen for the MacBook Air. Display analyst Ross Young has confirmed that Apple will be launching a new MacBook Air with a 13.4-inch OLED screen, which is set to fill the gap between the previous 13.3-inch Air models and the current 13.6-inch MacBook Air with M2 chip.
According to Korean media sources, Samsung is said to be working on a 13.3-inch OLED screen, but it’s unclear whether this will be the final display size, as DSCC had previously forecasted a 13.4-inch screen. Nonetheless, Samsung is expected to be the sole supplier of OLED screens for the new MacBook Air.
This move to OLED screens marks a significant change for Apple, as the company has previously relied on LCD technology for its MacBook displays. OLED screens offer higher contrast, better color accuracy, and lower power consumption, which is especially beneficial for laptops. It remains to be seen how the new MacBook Air will perform with this new screen technology, but it’s clear that Apple is committed to pushing the boundaries of innovation and delivering cutting-edge technology to its customers.
The upcoming OLED display for the new MacBook Air will be produced using Samsung’s 6th generation equipment at the Asan factory. The same equipment is reportedly being used by LG to produce 11-inch and 13-inch OLED screens for the iPad Pro models.
According to a Korean source, Apple’s MacBook orders were so low in the first quarter that the company stopped producing the Apple halts M2 chip altogether in January and February. Outsourced Semiconductor Assembly And Test (OSAT) companies, which manufacture silicon wafers for TSMC’s 5nm process used in the M2 chip, reportedly did not receive any orders during that period.
The decision to stop producing the M2 chip was likely influenced by the decreased demand for laptops during the ongoing pandemic. With many people working from home, there has been a shift towards desktop computers and larger screen devices. Nonetheless, Apple remains committed to staying at the forefront of technology, as evidenced by its investment in OLED displays for the upcoming MacBook Air.
Reports suggest that Apple has resumed production of the Apple halts M2 chip, but at only 50% of last year’s capacity. The continuing decrease in demand for computers has been dire, as previously predicted by Tim Cook during Apple’s conference call with investors.
Despite the upcoming release of the OLED MacBook Air, it’s unlikely to shake things up in the computing industry anytime soon. No release date has been set yet, and rumors suggest that it won’t be released until after the OLED iPad Pro in 2024. It’s clear that Apple is taking a cautious approach to releasing its new products, likely due to the unpredictable market conditions caused by the ongoing pandemic. Nonetheless, Apple’s commitment to innovation and staying at the forefront of technology is evident in its investment in OLED displays for its upcoming products

In conclusion, Apple’s decision to Apple halts M2 chip due to sluggish MacBook sales has left many tech enthusiasts wondering about the company’s next move. Meanwhile, Samsung is gearing up to release its new OLED Air display, which is sure to make waves in the tech world.

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